Social Proof is telling potential customers “People love us. You should buy too!“. Other customers already love your products, they rave about them and buy them. So should your new customers… Right?
This kind of customer-driven marketing is ideal if you can get it: your own customers tell future customers they should buy.
How can you do this? By setting up influences of social proof on your Shopify store.
In a recent podcast interview, I discussed this with the hosts and wanted to dive deeper into this game-changing topic.
Here are four easy ways you can implement social proof on your Shopify store in 30 minutes or less.
4 Ways To Improve Social Proof On Your Shopify Store
1. Show people buying in your store in real-time.
Use the Notify App to show notifications like this:
If browsers see others buying, they’re more likely to buy too.
2. Add real, short, well-placed testimonials on your site.
Gather 4-5 testimonials from customers (or friends if you have to!) and include them in relevant places on your site. Do NOT put them on a stand-alone page called ‘testimonials’ – most people will not go out if their way to look for these. Put them on your home page, product pages, and cart page where people will see them naturally.
3. Add a “Featured In” Section On Your Site
Been featured somewhere? Show that too. A “Featured In” box can go a long way. Coffee Joulies is a great example of this.
4. Add reviews to your store.
With a free App like reviews (formerly grapevine), you can build up a set of real reviews, ala Amazon.
All these can be set up in less than 30 minutes and will pay off exponentially on your store (set up once, reap the rewards forever).
***
Thank you for keeping up to date with our Shopify Insider Blog @ Blackbelt Commerce. Please make sure to check out our services. We also have some top blog recommendations for you to check out; SEO For Your Shopify Store 6 ways to boost your shopify store, the ultimate guide on the best shopify Apps, and Social Media. Keep a lookout for new blog posts.
Found other ways of showing social proof? Have questions? I’d love to hear them in the comments.
What are the top Shopify stores doing?
Take what we've learned and use it to your advantage.
Get our exclusive research: Insights from over 500 Shopify Stores.
ahh good tips – been meaning to add testimonials and featured in to my homepage for at least 6 months now!
Is there any real guidelines for claiming to be featured in a publication Tristan?
I’ve gotten photos of my products in a cpl bigger publications recently, (Herald Sun and Home Beautiful!) although the articles didn’t specifically mention my brand by name. I’m thinking of just saying ‘As seen in’ or something similar.
Hey Sam,
Thanks, glad you liked ’em! I don’t think there are any specific guidelines, at least not that I’m aware of. If you ask me, “Beg forgiveness, don’t ask permission”. I.e. go for it and remove them if you get in trouble.. but it wouldn’t be false, your products were ‘seen’ there. Sounds all fine to me 🙂